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Coco Chanel, one of the most iconic fashion designers in history, is renowned for revolutionizing women’s fashion in the early 20th century. Her name is synonymous with sophistication, elegance, and modern style. However, one part of her persona that has remained intriguing for many is the origin of her nickname, “Coco.” While it may seem like an enigmatic moniker fitting for such a legendary figure, the truth behind her nickname is simpler and more personal than one might expect.
The Simpler Truth: Coco Chanel’s Nickname
Many might believe that the nickname "Coco" is the result of an elaborate or mysterious event in the life of the famed fashion mogul. However, according to Chanel herself, the nickname originates from the French word “coquette,” which means "a flirt" or "a woman who flirts to gain attention or admiration." This term was, in essence, a playful reference to Chanel's early life and demeanor, reflecting her charm and beauty that caught the attention of many around her.
Chanel’s own version of the story adds a layer of personal meaning. She explained that it was a shortening of "coquette" that led to her being affectionately called “Coco.” Interestingly, this occurred during her time as a singer in cafés before she became the fashion icon we know today. In this early phase of her life, she had adopted the stage name “Coco” during performances, where she would often sing a popular French song titled "Qui qu’a vu Coco," which referred to a woman named Coco. This song played a significant role in solidifying the nickname, and from then on, it stuck with her.
The Early Life of Gabrielle Bonheur Chanel

Coco Chanel was born Gabrielle Bonheur Chanel on August 19, 1883, in Saumur, France, into a poor working-class family. Her mother, Jeanne Devolle, died when Chanel was just twelve years old, leaving her father, Albert Chanel, to care for her and her siblings. However, her father was unable to handle the responsibility, and he soon abandoned his children, leaving Gabrielle and her sisters in the care of an orphanage. It was here, at the age of 18, that she began her journey toward becoming one of the most influential women in fashion history.
Her early life was filled with hardship, but it was also where her sense of independence and drive began to form. It was at the orphanage that she learned to sew, a skill that would eventually shape her career. After leaving the orphanage, Chanel found work as a seamstress, and later, as a singer in local cafés. It was in these cafés that the nickname "Coco" began to take shape.
The Coquette and the Singer
Before Chanel's foray into the world of haute couture, she was a singer in various cafés in Moulins, a small town in central France. It was during these performances that she earned her nickname. Coco, as she came to be known, would sing the popular song "Qui qu’a vu Coco," which was about a young woman named Coco, and the name soon became associated with her. The name stuck and became part of her persona.where did coco chanel get her nickname
In addition to the song, it’s important to note that Chanel was known for her charm, her wit, and her flirtatious nature, all of which were typical characteristics of a "coquette." The term itself described a woman who used her beauty and allure to gain attention and admiration from men. This description certainly seemed to fit Chanel, who, even in her early years, was known to be attractive, confident, and self-assured.
However, the nickname “Coco” wasn’t just a playful nod to her coquettish behavior; it was also symbolic of her identity as a performer and an aspiring woman of style. The nickname, which started as a stage name, eventually became her real-life identity and continued to be used throughout her career.
From Singer to Fashion Icon

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